Events
Articles to follow events and fairs: trends, launches and good practices translated into actions for marketing, sales and service.
Articles to follow events and fairs: trends, launches and good practices translated into actions for marketing, sales and service.

We were at NRF 2024 and brought together the main trends in food retail: AI, data, omnichannel convenience, operational automation, and Retail Media.

Understand how Generative AI and Retail Media appeared as a real offering at NRF 2024, with practical examples, current limits, and next steps.

Check out the highlights of NRF 2024 on People Tech Day: ecosystems, digital stores, omnichannel, circular economy, and AI in retail.

Discover how Lowe's, Sainsbury's, Sephora, and other retailers apply AI in 2024: personalization, demand, loss, and loyalty with data.

Check out the key insights from Plusoft and São Cristóvão Saúde at HIMSS 2024 on AI, automation, interoperability, data security, and telehealth.

Plusoft wins the CONAREC 2024 Award for Best Chat Solution. Digital service platform with 14 channels, unified history and generative AI.

First impressions of NRF 2025: retail AI trends, hyperpersonalization, sustainability, social commerce, phygital, and new shopping experiences.

NRF 2025: Retail's Big Show highlights featuring AI, omnichannel, sustainability, immersive stores, and cashless payments for retail in 2025.

Health at SXSW 2025: trends in AI for diagnostics, wearables, surgical robotics, mental health, and augmented reality, with impacts on care.