retail

Conversion, recurrence, and fluid experience for Retail

Cart recovery, offers by store and post-purchase on WhatsApp, with geointelligence and automation

Market context

Conversion, recurrence, and price competition require customization at scale and a frictionless experience.

Regulation & Compliance

Lorem ipsum color sit amet, consectetur adipiscing elite. Suspended Varius Enim in Eros Elementum Tristique. Duis cursus, mi quis viverra ornare, Eros Dolor Interdum Nulla, ut commodo diam libre vitae erat. Aenean faucibus nibh et usto cursus di rutrum lorem imperdit. Never ut without vitae risus tristique possesses.

Regulation & Compliance

Consent, traceability, and communication policies became a topic of daily management. Operations need governance to scale without the risk of blockages and penalties.

Technological Disruption

AI, automation, and messaging are redefining retail service and conversion. Whoever connects data and operations to execute journeys in real time wins.

Cybersecurity & Privacy

Customer data, payments, and conversations increase exposure to fraud and incidents. Security by design and access controls reduce risk and increase trust.

Talents

Lean teams need to sustain seasonal peaks in quality and productivity. Processes, automations, and copilots reduce dependency on headcount and rework.

Customer Experience

The consumer requires quick response, context, and personalization on any channel. Every friction in the journey becomes abandonment, complaint, and loss of recurrence.

Economic Volatility

Demand swings put pressure on planning, promotions, and cash flow. Personalization and operational efficiency help protect revenue and conversion.

Competition & Margins

Marketplaces and price comparisons compress margins and increase acquisition costs. Loyalty, CRM, and efficient service support LTV and reduce dependence on discounts.

More than customers, partners

Differentials that matter in the sector

WhatsApp conversion with governance

Official operation for campaigns, service, and sales, with automations that accelerate response and increase conversion rates.

Loyalty and LTV with CRM journeys

Unified data and automation to personalize offers, activate repurchases, and reduce discount dependency.

Expansion with square intelligence

Geomarketing to prioritize regions and optimize the network, guiding investment by potential and competition.

Scalable after-sales with AI

Self-service and intelligent sorting for status, exchanges, and support, reducing the cost per contact and improving resolution.

Solutions modeled for the segment

OMNI CRM

Omnichannel service and sales with a unique history between store, e-commerce and SAC.

WHATSAPP BROKER

Conversion and post-purchase on official WhatsApp: cart, order, exchanges, and re-engagement.

MARKETING SUITE

Loyalty and incremental revenue with personalized and measurable journeys.

Explore the solution

A.I. AGENT

Self-service for status and exchanges, absorbing seasonal peaks with scaling.

Explore the solution

SAC in networks with actionable intelligence to contain spikes and protect reputation.

SALES automation

Field execution with evidence for promoters, expansion, and franchises.

Explore the solution

performance agency

Omnichannel growth operation with CRM, martech and continuous experimentation.

Results that prove it

Learn about successful cases of companies in the segment that use our solutions and have achieved great results!

Lorem Ipsum Dolor Sit Amet, Consectetur Adipiscing Elite

Lorem Ipsum Dolor Sit Amet, Consectetur Adipiscing Elit, Sed Do Eiusmod Tempor Incididunt ut Labore et Dolore magna Aliqua. You didn't even come from Minim.

Read the full case

&

Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

&

Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

&

A.I. Agent

OXXO Brazil - Plusoft AI

82% of calls resolved with AI at OXXO Brazil

OXXO Brazil needed to scale its service to stores with more operational efficiency. In this case, you see how Plusoft AI supported the automation of internal demands and what learnings guided the implementation.

Read the full case

Sales Automation

OXXO Brazil - Hike

Transformation of operational management in OXXO Brazil stores

OXXO Brasil started a project with Hike to digitize and standardize store operating routines, bringing mobility and visibility to simplify daily life and free up teams' time for service and sales.

Read the full case

Performance Agency

Pague Menos Pharmacies

Personalization by lifecycle for retention and recovery

Learn how Pague Menos pharmacies structured retention and recovery journeys in e-mail and SMS, combining personalization by purchasing mission and evolution of the propensity model.

Read the full case

Omni CRM

OXXO Brazil - Plusoft Integrated Solutions

Operational efficiency with an integrated digital ecosystem

OXXO Brazil needed to integrate areas and expand the visibility of the demands in an expanding operation. In the full case, you can see how an integrated digital ecosystem supported this evolution and what lessons the project left behind.

Read the full case

Performance Agency

Tenda Atacado

Tenda Atacado - Select Private Label Disclosure

How Tenda Atacado strengthened its own brand Select with a data-driven CRM strategy focused on relevance and incremental revenue. In the complete case, you check the segmentation logic, the creatives, and the learning that supported the performance.

Read the full case

Sector content

Highlights of NRF 2024 with experts in Retail and Consumer Affairs

Check out the highlights of NRF 2024 on People Tech Day: ecosystems, digital stores, omnichannel, circular economy, and AI in retail.

Read full content

Chatbot in retail and consumer goods: 5 benefits

Discover 5 benefits of the chatbot in retail and consumer goods: 24/7 support, CRM integration, automation, cart retrieval, and offers.

Read full content

NRF 2025: stay on top of everything that happened

NRF 2025: Retail's Big Show highlights featuring AI, omnichannel, sustainability, immersive stores, and cashless payments for retail in 2025.

Read full content

Why use Plusoft's solutions for the Retail segment:

Convert more on WhatsApp and recover carts

Increase recurrence with CRM and personalization

Reduce after-sales friction with AI and self-service

Expand with square intelligence and geomarketing

Complete the form below and schedule an evaluation with our experts.

Talk to our team