retail

Conversion, recurrence, and fluid experience for Retail

Cart recovery, offers by store and post-purchase on WhatsApp, with geointelligence and automation

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Market context

Conversion, recurrence, and price competition require customization at scale and a frictionless experience.

Regulation & Compliance

Consent, traceability, and communication policies became a topic of daily management. Operations need governance to scale without the risk of blockages and penalties.

Technological Disruption

AI, automation, and messaging are redefining retail service and conversion. Whoever connects data and operations to execute journeys in real time wins.

Cybersecurity & Privacy

Customer data, payments, and conversations increase exposure to fraud and incidents. Security by design and access controls reduce risk and increase trust.

Talents

Lean teams need to sustain seasonal peaks in quality and productivity. Processes, automations, and copilots reduce dependency on headcount and rework.

Customer Experience

The consumer requires quick response, context, and personalization on any channel. Every friction in the journey becomes abandonment, complaint, and loss of recurrence.

Economic Volatility

Demand swings put pressure on planning, promotions, and cash flow. Personalization and operational efficiency help protect revenue and conversion.

Competition & Margins

Marketplaces and price comparisons compress margins and increase acquisition costs. Loyalty, CRM, and efficient service support LTV and reduce dependence on discounts.

More than customers, partners

Differentials that matter in the sector

WhatsApp conversion with governance

Official operation for campaigns, service, and sales, with automations that accelerate response and increase conversion rates.

Loyalty and LTV with CRM journeys

Unified data and automation to personalize offers, activate repurchases, and reduce discount dependency.

Expansion with square intelligence

Geomarketing to prioritize regions and optimize the network, guiding investment by potential and competition.

Scalable after-sales with AI

Self-service and intelligent sorting for status, exchanges, and support, reducing the cost per contact and improving resolution.

Solutions modeled for the segment

CUSTOMER SERVICE

Omnichannel service and sales with a unique history between store, e-commerce and SAC.

WHATSAPP BROKER

Conversion and post-purchase on official WhatsApp: cart, order, exchanges, and re-engagement.

MARKETING AUTOMATION

Loyalty and incremental revenue with personalized and measurable journeys.

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CHATBOT

Self-service for status and exchanges, absorbing seasonal peaks with scaling.

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SAC in networks with actionable intelligence to contain spikes and protect reputation.

SALES automation

Field execution with evidence for promoters, expansion, and franchises.

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performance agency

Omnichannel growth operation with CRM, martech and continuous experimentation.

Results that prove it

Learn about successful cases of companies in the segment that use our solutions and have achieved great results!

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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

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Social Monitoring

OXXO Brazil - Plusoft Social

Agility and Intelligence in OXXO Brazil's reputation management

OXXO Brazil needed to gain speed and consistency in reputation management on digital channels. In this case, you see what changed in the operation and what impacts this brought to the public's perception.

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Sales Automation

OXXO Brazil - Hike

Transformation of operational management in OXXO Brazil stores

OXXO Brasil started a project with Hike to digitize and standardize store operating routines, bringing mobility and visibility to simplify daily life and free up teams' time for service and sales.

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Chatbot

OXXO Brazil - Plusoft AI

82% of calls resolved with AI at OXXO Brazil

OXXO Brazil needed to scale its service to stores with more operational efficiency. In this case, you see how Plusoft AI supported the automation of internal demands and what learnings guided the implementation.

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Performance Agency

Pague Menos Pharmacies

Personalization by lifecycle for retention and recovery

Learn how Pague Menos pharmacies structured retention and recovery journeys in e-mail and SMS, combining personalization by purchasing mission and evolution of the propensity model.

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Customer Service

OXXO Brazil - Plusoft Integrated Solutions

Operational efficiency with an integrated digital ecosystem

OXXO Brazil needed to integrate areas and expand the visibility of the demands in an expanding operation. In the full case, you can see how an integrated digital ecosystem supported this evolution and what lessons the project left behind.

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retail

Conversion, recurrence, and fluid experience for Retail