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AWARD-WINNING CASE

AWARD-WINNING CASE

AWARD-WINNING CASE

COOP
Retail
Performance Agency
ABEMD

COOP

Volta Cooperado: reactivation of inactive customers

Discover how COOP reactivated inactive customers with monthly CRM journeys and personalized benefits, using AI to increase segmentation efficiency and accelerate performance gains over time.

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Challenges

Resume the purchase flow of inactive customers at COOP stores through recurring CRM journeys.

Solutions used

MARKETING AUTOMATION

Segmented communication, with retention, recovery, and cross-sell campaigns

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performance agency

Monitoring and service through public channels, for the management of regulatory complaints and reputation

Results obtained

Consistent reactivation after stimulus with benefit

Average ticket of those recovered above the base covered

Proven incremental revenue in a short calculation window

Segmentation by signs of inactivity and purchase value, with prioritization by AI

See in detail the results of this Success Case!

Specialized curatorship of the tech ecosystem

Applied knowledge, not just conceptual

Institutional and long-term vision

Proven experience with large operations

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Solutions

Customer ServiceMarketing AutomationSales AutomationSocial MonitoringChatbotWhatsApp BrokerPerformance Agency

Segments

Consumer GoodsEducationPharmaceuticalFinancialHealthcareInsuranceServicesTelecomRetail

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