Performance agency
CRM that makes a difference: real impact on retention and revenue
Hyperpersonalized journeys, activation of relationship rules and measurement with Cultura Test & Learn
Hyperpersonalized journeys, activation of relationship rules and measurement with Cultura Test & Learn
Definition of actionable segments based on behavioral, transactional, and engagement data, with criteria and rules for campaign activation.
Journey architecture with triggers, decision rules, and content variations by context, channel, and lifecycle stage.
Design of rules and interventions for risk and value (e.g., reactivation, repurchase, winback), with targets and cadence by segment.
Omnichannel orchestration to reduce friction: message consistency, controlled frequency, and channel transition with traceability.
Continuous optimization routine with hypotheses, tests, result reading and audience, creative, timing and offer adjustments.
In addition to using Plusoft platforms in our services, we operate other market platforms, such as Salesforce and Dito for automation and CRM, and Google Ads, Meta Ads, Google Tag Manager and Google Analytics (GA4) for media, SEO and measurement, integrating data and technology into a data-driven marketing operation.
We also work with platforms such as RD Station, HubSpot, Braze and Oracle Responsys, expanding the possibilities of automation, CRM and multichannel communication.
Deliverables that became operational routine: diagnosis, planning, execution, and governance focusing on measurable impact
Prioritized initiatives & TELS hypotheses Prioritized list of initiatives by impact and effort, with responsible parties, deadlines, and success criteria.
Review of messages, formats, and brand consistency, with recommendations for performance and deliverability.
Current level diagnosis and next steps in data, automation, cadence, governance, and measurement.
Auditing of working hours
Monthly schedule with cadence by segment and objectives by stage, connecting CRM, content and media.
Segmentations, propensity, and behavioral readings to guide the journey, offer, and prioritization.
Personalization generates growth with incremental revenue when there is an intelligent and operational method: reliable data, actionable segmentation, continuous testing, and execution governance.
Discovery | Understand scenarios, pain, and opportunities
Planning & Analytics | Planning & Analytics
operation | Agility and quality in practice
Measurement & Performance | Measure impacts, optimize and evolve
The gap is real: 80% of brands think they deliver the best experience, but only 8% of customers agree. Meanwhile, the pressure increases. Technology accelerates, expectations rise, and engagement must become a business result.
Our services exist to bridge the gap between expectation and experience: with data, strategy, and execution.
Learn about successful cases of companies from various segments that use our performance agency and have achieved great results
Lorem Ipsum Dolor Sit Amet, Consectetur Adipiscing Elit, Sed Do Eiusmod Tempor Incididunt ut Labore et Dolore magna Aliqua. You didn't even come from Minim.
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Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).
Read the full caseUnderstand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).
Read the full caseRetail
Learn how Pague Menos pharmacies structured retention and recovery journeys in e-mail and SMS, combining personalization by purchasing mission and evolution of the propensity model.
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Retail
How Tenda Atacado strengthened its own brand Select with a data-driven CRM strategy focused on relevance and incremental revenue. In the complete case, you check the segmentation logic, the creatives, and the learning that supported the performance.
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Retail
Discover the strategy behind the CRM campaigns of the release of Studio Fix Fluid Kaizen and the activation “I use MAC.” Download the material and learn more about segmentation, journey logic, and learning by channel.
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Retail
Discover how COOP reactivated inactive customers with monthly CRM journeys and personalized benefits, using AI to increase segmentation efficiency and accelerate performance gains over time.
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Transform the relationship between your brand and your customer
Run journeys with content adapted to each profile, seeking more relevance and engagement
Evolve the need to repurchase and expand customer value over time
Apply our Test & Learn Culture with continuous measurement to achieve performance optimization
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