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AWARD-WINNING CASE

AWARD-WINNING CASE

AWARD-WINNING CASE

Pague Menos Pharmacies
Retail
Performance Agency
ABEMD

Pague Menos Pharmacies

Personalization by lifecycle for retention and recovery

Learn how Pague Menos pharmacies structured retention and recovery journeys in e-mail and SMS, combining personalization by purchasing mission and evolution of the propensity model.

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Challenges

Reduce churn and accelerate recovery in retention and recovery cycles, increasing risk accuracy and relevance of email and SMS communications.

Solutions used

MARKETING AUTOMATION

Segmented communication, with retention, recovery, and cross-sell campaigns

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performance agency

Monitoring and service through public channels, for the management of regulatory complaints and reputation

Results obtained

Accelerated recovery from the first activations

Consistent evolution of recovery performance

Significant reduction in abandoning customers

Proven financial impact in the full case

See in detail the results of this Success Case!

Specialized curatorship of the tech ecosystem

Applied knowledge, not just conceptual

Institutional and long-term vision

Proven experience with large operations

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Solutions

Customer ServiceMarketing AutomationSales AutomationSocial MonitoringChatbotWhatsApp BrokerPerformance Agency

Segments

Consumer GoodsEducationPharmaceuticalFinancialHealthcareInsuranceServicesTelecomRetail

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