Complete and intelligent solutions for creating, managing, and transforming the customer journey

CX technologies and services for service, sales, and operations, with omnichannel CRM, channel integration, AI, data management, and automation to generate more efficiency and results

More than customers, partners

Construindo jornadas inteligentes

Diagnóstico de
Maturidade de CX

Descubra em poucos minutos o nível de maturidade em Customer Experience (CX) da sua empresa. Acesse o diagnóstico gratuito e identifique oportunidades para evoluir a sua estratégia de relacionamento, atendimento e experiência do cliente.

Enterprise-ready, scalable, and reliable

Descubra a nossa história e como operamos soluções de forma integrada, em diversos segmentos.
Tudo conectado, em tempo real.

Cutting-edge CX customized for your market segment

We model our solutions for the specificities of all market sectors, bringing together
technology, processes, and operation, aligned to accelerate and achieve real results.

consumer goods

Data intelligence, AI, and automation for personalizing journeys and increasing value in the consumer lifecycle

Raise SAC resolution with AI

Activate WhatsApp with governance

Ensure efficient campaign governance

Protect reputation with Social Intelligence

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education

Service and billing automation, with acquisition and permanence based on omnichannel CRM and WhatsApp with AI

Increase capture and conversion with data-driven journeys

Serve students 24/7 on WhatsApp with AI

Reduce default with an omnichannel billing rule

Protect reputation and respond quickly on networks

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Pharmaceutical

Engagement, execution, and scalability with CRM, WhatsApp with AI, and Social Monitoring for reputation

Accelerate sales with cooperative actions on the channel

Engage audiences with personalized journeys

Serve at scale with WhatsApp and AI

Monitor reputation and respond quickly

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financial

Transactional billing and service on WhatsApp with governance and AI, lifecycle CRM, and recovery with compliance

Reduce PDD and increase recovery

Answer and sell on WhatsApp with governance

Automate with AI and gain productivity

Integrate fast and scale securely

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healthcare

Screening, confirmations, and reminders on WhatsApp, with self-service AI and service with governance and privacy

Reduce no-shows and improve the patient journey

Call 24/7 with WhatsApp and AI

Standardize answers and gain productivity with AI

Protect data and operate with governance

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insurance & social security

Compliance billing and retention rules and negotiations on WhatsApp with 24/7 AI and omnichannel CRM

Streamline claims requests

Respond to WhatsApp with compliance

Retain with smart journeys

Reduce default with omnichannel billing

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services

Screening automation with AI and operation with trackable SLA in WhatsApp and CRM

Control SLAs and increase service resolution

Answer and notify on WhatsApp with traceability

Automate screening and gain scale with AI

Retain customers with journeys and personalization

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Telecom & Media

Retention, Social Intelligence, and High-Volume Service Journeys on WhatsApp with Governance and AI

Reduce TMA and call volume with AI

Solve on WhatsApp with governance

Retain subscribers with smart journeys

Monitor crises and protect reputation in real time

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retail

Cart recovery, offers by store and post-purchase on WhatsApp, with geointelligence and automation

Convert more on WhatsApp and recover carts

Increase recurrence with CRM and personalization

Reduce after-sales friction with AI and self-service

Expand with square intelligence and geomarketing

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Our solutions

Integrated platforms and services to orchestrate service, marketing, Social Media, sales force and operations with expertise and intelligence.

Saiba quem somos, pela voz de quem respira o nosso dia a dia

Nossa história, nossas pessoas e nossa tecnologia se conectam para criar experiências mais humanas entre marcas e consumidores.

Descubra quem é a Plusoft

Enterprise-ready, escaláveis e confiáveis

ISO 27.001

Compromisso com segurança da informação e governança para proteger dados sensíveis e garantir conformidade.

Escalabilidade

Arquitetura cloud-native e estratégias de particionamento para suportar milhões de eventos e picos de demanda sem perda de performance.

Alta Disponibilidade & Suporte

SLAs, monitoramento 24/7 e times dedicados para operações críticas, garantindo disponibilidade e continuidade operacional como padrão.

Results that prove it

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&

Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

&

Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

&

Insurance & Social Security

EnergisaPrev

Automated WhatsApp service with 96% satisfaction

How EnergisaPrev used automation on WhatsApp to increase satisfaction and improve service efficiency. The complete case includes performance clippings, the learning from the optimizations, and the next steps of the project.

Read the full case

Retail

COOP

Volta Cooperado: reactivation of inactive customers

Discover how COOP reactivated inactive customers with monthly CRM journeys and personalized benefits, using AI to increase segmentation efficiency and accelerate performance gains over time.

Read the full case

Retail

Pague Menos Pharmacies

Personalization by lifecycle for retention and recovery

Learn how Pague Menos pharmacies structured retention and recovery journeys in e-mail and SMS, combining personalization by purchasing mission and evolution of the propensity model.

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Retail

OXXO Brazil - Plusoft Social

Agility and Intelligence in OXXO Brazil's reputation management

OXXO Brazil needed to gain speed and consistency in reputation management on digital channels. In this case, you see what changed in the operation and what impacts this brought to the public's perception.

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Retail

Tenda Atacado

Tenda Atacado - Select Private Label Disclosure

How Tenda Atacado strengthened its own brand Select with a data-driven CRM strategy focused on relevance and incremental revenue. In the complete case, you check the segmentation logic, the creatives, and the learning that supported the performance.

Read the full case