Complete and intelligent solutions for creating, managing, and transforming the customer journey

CX technologies and services for service, sales, and operations, with omnichannel CRM, channel integration, AI, data management, and automation to generate more efficiency and results

More than customers, partners

Building Smart Journeys

Data source

Unified profiles & microsegmentation

We consolidate behavior, transactions, and interactions into 360° profiles. We create dynamic microsegments and propensity scores that fuel campaigns and decisions, all in real time.

Connected service & conversion

We integrate history, routing, and context between sales and service for faster resolutions and higher conversion rates. We build fluid transitions between self-service, AI assistant, and human operator.

Multichannel orchestration

We plan flows and prioritize channels with business rules, fallback, and frequency control. We ensure that the right message reaches the right customer, through the best channel and at the ideal time.

Data Enrichment
PeopleScope segmentation
Intelligence algorithms
Customer Data Platform
Social Networks
Customer interactions
Real-time profile data

Personalization at scale

We generate dynamic content, such as offers, creatives and recommendations, fully adjusted to the buying mission and the specific context of each customer, maintaining consistency between all points of contact.

Measurement, Experimentation & Learning

We measure impact with incremental attribution, run multivariate A/B tests, and feed Machine Learning models to continuously optimize campaigns and journeys.

Channel distribution

Data Sources

Unified Profiles & Microsegmentation

We consolidate behavior, transactions, and interactions into 360° profiles. We create dynamic microsegments and propensity scores that feed campaigns and decisions in real time.

Multichannel orchestration

We plan flows and prioritize channels with business rules, fallback, and frequency control. We ensure that the right message reaches the customer through the best channel at the right time.

Data Enrichment
PeopleScope segmentation
Intelligence algorithms
Customer Data Platform
Social Networks
Customer interactions
Real-time profile data

Personalization at scale

We generate dynamic content, such as offers, creatives and recommendations, fully adjusted to the buying mission and context of each customer, maintaining consistency between all points of contact.

Connected service & conversion

We integrate history, routing, and context between sales and service for faster resolutions and higher conversion rates. It supports smooth transitions between self-service, AI assistant, and human operator.

Measurement, Experimentation & Learning

We measure impact with incremental attribution, run multivariate A/B tests, and feed machine learning models to continuously optimize campaigns and journeys.

distribution in channels

Cutting-edge CX customized for your market segment

We model our solutions for the specificities of all market sectors, bringing together
technology, processes, and operation, aligned to accelerate and achieve real results.

consumer goods

Data intelligence, AI, and automation for personalizing journeys and increasing value in the consumer lifecycle

Raise SAC resolution with AI

Activate WhatsApp with governance

Ensure efficient campaign governance

Protect reputation with Social Intelligence

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education

Service and billing automation, with acquisition and permanence based on omnichannel CRM and WhatsApp with AI

Increase capture and conversion with data-driven journeys

Serve students 24/7 on WhatsApp with AI

Reduce default with an omnichannel billing rule

Protect reputation and respond quickly on networks

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Pharmaceutical

Engagement, execution, and scalability with CRM, WhatsApp with AI, and Social Monitoring for reputation

Accelerate sales with cooperative actions on the channel

Engage audiences with personalized journeys

Serve at scale with WhatsApp and AI

Monitor reputation and respond quickly

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financial

Transactional billing and service on WhatsApp with governance and AI, lifecycle CRM, and recovery with compliance

Reduce PDD and increase recovery

Answer and sell on WhatsApp with governance

Automate with AI and gain productivity

Integrate fast and scale securely

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healthcare

Screening, confirmations, and reminders on WhatsApp, with self-service AI and service with governance and privacy

Reduce no-shows and improve the patient journey

Call 24/7 with WhatsApp and AI

Standardize answers and gain productivity with AI

Protect data and operate with governance

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insurance & social security

Compliance billing and retention rules and negotiations on WhatsApp with 24/7 AI and omnichannel CRM

Streamline claims requests

Respond to WhatsApp with compliance

Retain with smart journeys

Reduce default with omnichannel billing

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services

Screening automation with AI and operation with trackable SLA in WhatsApp and CRM

Control SLAs and increase service resolution

Answer and notify on WhatsApp with traceability

Automate screening and gain scale with AI

Retain customers with journeys and personalization

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Telecom & Media

Retention, Social Intelligence, and High-Volume Service Journeys on WhatsApp with Governance and AI

Reduce TMA and call volume with AI

Solve on WhatsApp with governance

Retain subscribers with smart journeys

Monitor crises and protect reputation in real time

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retail

Cart recovery, offers by store and post-purchase on WhatsApp, with geointelligence and automation

Convert more on WhatsApp and recover carts

Increase recurrence with CRM and personalization

Reduce after-sales friction with AI and self-service

Expand with square intelligence and geomarketing

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Our solutions

Integrated platforms and services to orchestrate service, marketing, Social Media, sales force and operations with expertise and intelligence.

CUSTOMER SERVICE

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360° view of the customer applied to the operation

Unified history, intelligent routing, and omnichannel automation to increase resolution, conversion, and retention

MARKETING AUTOMATION

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Marketing automation to orchestrate intelligent omnichannel journeys

End-to-end journeys, with unified data, real-time events, channel prioritization, and actionable metrics

SALES automation

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Sales force management to increase conversion in the field

Sales force automation with lead control, routing, history synchronization, and dashboards to increase conversion per visit

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Network monitoring to protect reputation

Social Listening, monitoring and BI with more than 14 integrated channels, application of AI for categorization and alert for crisis management

CHATBOT

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Conversational assistant with AI that operates 24/7

Multichannel chatbot with NLP, AI application, intelligent screening, and CRM integration to reduce cost and increase customer satisfaction

WHATSAPP BROKER

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WhatsApp Business with Official Meta API and expertise

Broker with Official Meta API, templates approved for use and automation with chatbot to serve, sell, and notify with governance and scale

performance agency

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CRM that makes a difference: real impact on retention and revenue

Hyperpersonalized journeys, activation of relationship rules and measurement with Cultura Test & Learn

Enterprise-ready, scalable, and reliable

ISO 27001

Commitment to information security and governance to protect sensitive data and ensure compliance.

Scalability

Cloud-native architecture and partitioning strategies to support millions of events and peaks in demand without loss of performance.

High Availability & Support

SLAs, 24/7 monitoring, and dedicated teams for critical operations, ensuring availability and operational continuity as standard.

Results that prove it

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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

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&

Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

&

Consumer Goods

Capricórnio Têxtil

Intelligence and agility in commercial management

Capricórnio Textil sought more predictability and governance in its commercial operation. With Hike, he centralized sales force management on a cloud platform and improved control and efficiency on a daily basis.

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Financial

Alelo Brazil

Unified customer view and service governance at Alelo

Understand how Alelo evolved relationship management with customers and partners to gain more operational control and consistency in the experience. Download the case to see the context, decisions, and learning from the project.

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Retail

OXXO Brazil - Plusoft Social

Agility and Intelligence in OXXO Brazil's reputation management

OXXO Brazil needed to gain speed and consistency in reputation management on digital channels. In this case, you see what changed in the operation and what impacts this brought to the public's perception.

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Retail

Pague Menos Pharmacies

Personalization by lifecycle for retention and recovery

Learn how Pague Menos pharmacies structured retention and recovery journeys in e-mail and SMS, combining personalization by purchasing mission and evolution of the propensity model.

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Retail

OXXO Brazil - Plusoft Omni CRM

360º view of the customer with unified data at OXXO Brazil

With Plusoft OMNI CRM, OXXO Brasil evolved its service operation by centralizing channels and standardizing processes. The complete material shows how access to customer history supported decisions and performance.

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