AWARD-WINNING CASE

AWARD-WINNING CASE

AWARD-WINNING CASE

Alelo Brazil

Alelo Brazil

Unified customer view and service governance at Alelo

Understand how Alelo evolved relationship management with customers and partners to gain more operational control and consistency in the experience. Download the case to see the context, decisions, and learning from the project.

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Challenges

With multiple areas, partners, and tools involved, the operation needed more visibility and integration to reduce service friction and increase the consistency of the customer experience.

Solutions used

CUSTOMER SERVICE

Monitoring and service through public channels, for the management of regulatory complaints and reputation

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MARKETING AUTOMATION

Segmented communication, with retention, recovery, and cross-sell campaigns

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CHATBOT

Advanced bots and predictive intelligence, with screening automation, self-service, risk scoring

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Monitoring and service through public channels, for the management of regulatory complaints and reputation

Results obtained

+10 million impacted users

+50 integrated APIs

700 operating users

Target: +1.2k post-migration licenses

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Specialized curatorship of the tech ecosystem

Applied knowledge, not just conceptual

Institutional and long-term vision

Proven experience with large operations

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