consumer goods

Sales growth and relationship for the Consumer Goods sector

Data intelligence, AI, and automation for personalizing journeys and increasing value in the consumer lifecycle

Market context

Regulation & Compliance

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Regulation & Compliance

Consent and traceability impact self-based and retail communication campaigns. Governance avoids operational noise and risk in high-volume stocks.

Technological Disruption

Data and AI changed the way we activate consumers and measure impact on the channel. Execution depends on integrating CRM, trade, and messaging with real-time reading.

Cybersecurity & Privacy

Databases and conversations require controls and ongoing protection. Access management and operational security underpin trust in the brand.

Talents

Teams need to sustain peaks and seasonality with consistent service. Automation and copilots reduce effort and standardize responses.

Customer Experience

Consumers expect a quick response and a clear solution upon first contact. SAC quality influences repurchase, trust, and recommendation.

Economic Volatility

Price sensitivity increases and promotions require precision to protect margin. Segmentation and activation by propensity reduce wasted money.

Competition & Margins

Competition for space in the POS and for consumer attention puts pressure on results. Cooperative actions and personalization increase sell-out more efficiently.

More than customers, partners

Differentials that matter in the sector

Connected CRM and Trade to generate sales

Orchestration of campaigns cooperated with the channel, using the data available in each operation, with governance and impact measurement for continuous optimization.

Reputation monitored and crisis under control

Social listening and monitoring with alerts and prioritization to respond quickly, reduce spread, and protect the brand at critical moments.

WhatsApp + AI for operational scale

Official messaging and 24/7 automation for screening and self-service, reducing queues and ensuring continuity of context in the service.

SAC and ombudsman with resolve

Omnichannel operation with history and workflows to handle complaints, promotions, quality, and product support with speed and consistency.

Solutions modeled for the segment

MARKETING AUTOMATION

Activate repurchase and loyalty with behavioral CRM journeys.

Learn about the solution

CUSTOMER SERVICE

Centralize SAC and ombudsman with history, SLA, and routing to resolve faster.

WHATSAPP BROKER

Service and campaigns on official WhatsApp, with governance and metrics.

CHATBOT

24/7 self-service for screening and queue reduction; copilot speeds up the agent.

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Detect mentions and crises with alerts, prioritization, and organized response.

SALES automation

Standardizes field execution and visits with evidence and visibility.

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performance agency

Opera CRM and performance with continuous measurement and optimization.

Results that prove it

Learn about successful cases of companies in the segment that use our solutions and have achieved great results!

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Read the full case

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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

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Sales Automation

Capricórnio Têxtil

Intelligence and agility in commercial management

Capricórnio Textil sought more predictability and governance in its commercial operation. With Hike, he centralized sales force management on a cloud platform and improved control and efficiency on a daily basis.

Read the full case

Why use Plusoft's solutions for the Consumer Goods segment:

Raise SAC resolution with AI

Activate WhatsApp with governance

Ensure efficient campaign governance

Protect reputation with Social Intelligence

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