financial

Efficiency and compliance in servicing the Financial Sector

Transactional billing and service on WhatsApp with governance and AI, lifecycle CRM, and recovery with compliance

Market context

Regulation & Compliance

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Regulation & Compliance

Rules and audits require traceability, controls, and communication governance. Consent and secure data processing are conditions for scaling up.

Technological Disruption

Open Finance, AI, and conversational channels are changing service, sales, and billing. Institutions that integrate data and operation gain speed and efficiency.

Cybersecurity & Privacy

Fraud and leaks have a direct impact on trust, fines, and reputation. Security by design, access control, and auditing are indispensable.

Talents

Teams need to sustain high volume with quality, even with lean structures. Automation and copilots reduce TMA and free up specialists for critical cases.

Customer Experience

The customer requires immediate response, context, and resolution without repetition of information. Frictions in the journey saw churn, public complaint, and loss of revenue.

Economic Volatility

Income fluctuations increase default and pressure for renegotiation. Smart billing and targeted actions help protect wallet and cash.

Competition & Margins

Fintechs and commoditized products compress margins and raise CAC. Retention, personalization, and operational efficiency underpin LTV and profitability.

More than customers, partners

Differentials that matter to the sector

Integrations and SSO

API-first integration with core banking, ERPs and gateways, with SSO for governed access and rapid adoption in the service operation.

SLAs and support

Clear catalog of services and SLAs for continuity and predictability, with consulting and strategic support for continuous process evolution.

Governance and auditing by design

Audit panels, logs, and auditable trails, with immutable activities and access controls for LGPD and KYC in regulated flows.

Billing and withholding results

Billing journeys connected to service, with automation and specialized bots to reduce the cost per interaction and support operational decisions in environments integrated with the core.

Solutions modeled for the segment

CUSTOMER SERVICE

Service and sales with 360° vision, SLAs and traceability for critical journeys.

WHATSAPP BROKER

Transactional WhatsApp at scale with integrations and operational control.

CHATBOT

24/7 AI for screening and resolving recurring demands with context.

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Social SAC with alerts and prioritization to mitigate reputational risk.

MARKETING AUTOMATION

Lifecycle journeys to activate, retain, and monetize based on metrics.

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SALES automation

Portfolio management and data-driven business routine to increase conversion.

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performance agency

Fast go-live and CRM & Digital evolution focused on results.

Results that prove it

Learn about successful cases of companies in the segment that use our solutions and have achieved great results!

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Read the full case

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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

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Customer Service

Alelo Brazil

Unified customer view and service governance at Alelo

Understand how Alelo evolved relationship management with customers and partners to gain more operational control and consistency in the experience. Download the case to see the context, decisions, and learning from the project.

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Sector content

Banking automation: 3 tasks that virtual assistants perform in digital banks

Virtual assistants accelerate banking automation in digital banks by opening accounts, servicing 24/7, and executing transactions securely and compliantly.

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4 reasons to use a financial workflow

Automate routines with a financial workflow: reduce costs, streamline credit analysis, identify customer profiles, and gain visibility of demands.

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Accounts payable control: automations to improve the process

Automate the control of accounts payable, reduce errors, gain traceability, and meet deadlines, with automatable processes and LGPD security.

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Why use Plusoft solutions for the Financial Sector segment:

Reduce PDD and increase recovery

Answer and sell on WhatsApp with governance

Automate with AI and gain productivity

Integrate fast and scale securely

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