insurance & social security

Journey with agility, governance and trust for Insurance & Social Security

Compliance billing and retention rules and negotiations on WhatsApp with 24/7 AI and omnichannel CRM

Market context

Regulation & Compliance

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Regulation & Compliance

Regulatory requirements call for traceability, auditing, and communication governance. Consent and data control are critical to operating at scale.

Technological Disruption

AI and automation accelerate service, self-service, and relationship journeys. The advantage comes from integrating data, channels, and operation with consistency.

Cybersecurity & Privacy

Personal data and documents increase exposure to fraud and leaks. Security by design, access control, and auditing underpin trust.

Talents

Teams handle peaks and complex cases with a demand for precision and empathy. Automation and copilots increase productivity and reduce rework.

Customer Experience

Insured persons and beneficiaries require clarity, agility and continuous monitoring. Claim and post-sale friction led to litigation and loss of trust.

Economic Volatility

Income fluctuations increase the risk of delay, cancellation, and loss of persistence. Targeted actions and efficient collection protect portfolio and revenue.

Competition & Margins

Products become commoditized and the price dispute puts pressure on margins. Retention, personalization, and cross-selling elevate LTV without depending on a discount.

More than customers, partners

Differentials that matter in the sector

Omnichannel service with workflow and SLAs

Operation with a unified history to reduce rework, accelerate negotiations and increase resolution in claims and relationships.

Official WhatsApp with governance and compliance

Messaging for queries and requests with traceability and metrics, reducing friction and supporting high volume with control.

Scaled billing to protect persistence

Omnichannel rule with structured negotiation to reduce default and cancellations, while maintaining experience and predictability.

Retention and renewal with data-driven journeys

Segmentation and automation to act before the churn, activate renewal and expand cross/upsell with communication at the right time.

Solutions modeled for the segment

CUSTOMER SERVICE

Workflow and SLAs for claims, endorsements and post-sales with end-to-end traceability.

WHATSAPP BROKER

Compliant service and transactional communication on official WhatsApp.

CHATBOT

24/7 self-service and copilot to standardize responses and accelerate the agent.

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MARKETING AUTOMATION

Renewal, cross-sell and pension engagement (contributing/portability) days.

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Listening for reputation and crisis with prioritization in sensitive moments.

SALES automation

Broker management and advisory funnel with discipline and predictability.

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performance agency

CRM execution and performance with goal-oriented optimization.

Results that prove it

Learn about successful cases of companies in the segment that use our solutions and have achieved great results!

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Read the full case

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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

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Claro achieves 35% more engagement with email rules strategy

Understand how Marketing Suite, our platform specialized in martech, met the entire standard of service provided by Claro's support team, contributing to achieving engagement rates of up to 35% higher compared to the previous period (YoY).

Read the full case

&

Chatbot

EnergisaPrev

Automated WhatsApp service with 96% satisfaction

How EnergisaPrev used automation on WhatsApp to increase satisfaction and improve service efficiency. The complete case includes performance clippings, the learning from the optimizations, and the next steps of the project.

Read the full case

Why use Plusoft's solutions for the Insurance & Social Security segment:

Streamline claims requests

Respond to WhatsApp with compliance

Retain with smart journeys

Reduce default with omnichannel billing

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