AWARD-WINNING CASE

AWARD-WINNING CASE

AWARD-WINNING CASE

OXXO Brazil - Hike

OXXO Brazil - Hike

Transformation of operational management in OXXO Brazil stores

OXXO Brasil started a project with Hike to digitize and standardize store operating routines, bringing mobility and visibility to simplify daily life and free up teams' time for service and sales.

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Challenges

With multitasking teams and operating routines distributed across different systems, the operation wasted time on day-to-day requests and controls. The lack of standardization and visibility of end-to-end flow impacted productivity and customer experience.

Solutions used

SALES automation

360° customer journey management, with intelligent routing, history and integrated service

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Results obtained

More agile operational call cycle

Store routines with mobile execution

More visibility between store and operations center

Field management with 360° view in real time

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Specialized curatorship of the tech ecosystem

Applied knowledge, not just conceptual

Institutional and long-term vision

Proven experience with large operations

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