AWARD-WINNING CASE

AWARD-WINNING CASE

AWARD-WINNING CASE

MAC Cosmetics

Retail

Performance Agency

ABEMD

MAC Cosmetics

MAC Studio Fix Fluid Kaizen released

Discover the strategy behind the CRM campaigns of the release of Studio Fix Fluid Kaizen and the activation “I use MAC.” Download the material and learn more about segmentation, journey logic, and learning by channel.

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Challenges

Launch the new Studio Fix Fluid Kaizen base, supporting the retention of those who were already buying the line, encouraging cross-selling with complementary products and expanding the buyer base. The execution required personalization of the message and journey based on behavior and relationship profile.

Solutions used

CUSTOMER SERVICE

Monitoring and service through public channels, for the management of regulatory complaints and reputation

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MARKETING AUTOMATION

Segmented communication, with retention, recovery, and cross-sell campaigns

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CHATBOT

Advanced bots and predictive intelligence, with screening automation, self-service, risk scoring

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performance agency

Monitoring and service through public channels, for the management of regulatory complaints and reputation

Results obtained

Billing attributed to campaigns

Average ticket above the average for the period

IPT above the average for the period

Recruiting for the new product

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Specialized curatorship of the tech ecosystem

Applied knowledge, not just conceptual

Institutional and long-term vision

Proven experience with large operations

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