AWARD-WINNING CASE

AWARD-WINNING CASE

AWARD-WINNING CASE

OXXO Brazil - Plusoft Omni CRM

OXXO Brazil - Plusoft Omni CRM

360º view of the customer with unified data at OXXO Brazil

With Plusoft OMNI CRM, OXXO Brasil evolved its service operation by centralizing channels and standardizing processes. The complete material shows how access to customer history supported decisions and performance.

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Challenges

Before Plusoft OMNI CRM, OXXO Brasil operated the service with in-house software and multiple tools. The scenario limited technological evolution, hampered data analysis, and reduced visibility of customer satisfaction.

Solutions used

CUSTOMER SERVICE

Monitoring and service through public channels, for the management of regulatory complaints and reputation

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Results obtained

Centralization of service in a single environment

Full customer history for quick inquiries

Automation of critical service routines

Real-time performance insights and monitoring

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Specialized curatorship of the tech ecosystem

Applied knowledge, not just conceptual

Institutional and long-term vision

Proven experience with large operations

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