Digital Strategy

Articles about digital marketing planning, CRM, journey automation, omnichannel, and indicators to improve acquisition, conversion, and retention.

Digital Transformation: how to increase productivity with process efficiency

Discover how to increase productivity by automating controls and providing real-time information for faster and more consistent decisions.

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How to implement a new process in the company: 4 tips for a successful transition

Implement a new process in the company with practical tips: objective, team, communication, and schedule. Reduce rework, standardize routines, and gain efficiency.

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Low-code: what it is, how it works and when to use the 4th generation of programming

Understand what low-code is, how the platforms work, examples of use, and criteria for choosing the right tool and accelerating deliveries.

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Low-code processes and their benefits for task management

Understand how low-code processes automate task management, increase traceability, reduce errors, and accelerate deliveries even with a shortage of IT.

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Online reputation management: how to monitor mentions, respond to reviews, and prevent crises

Learn to monitor brand mentions, analyze sentiment, prioritize calls, and structure alerts to prevent crises and strengthen online reputation.

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Sales force automation: 5 benefits to increase productivity and close more deals

Sales Force Automation (SFA) reduces manual tasks, improves the funnel, provides mobility to the team, and strengthens data-driven decisions.

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Brand monitoring: how to protect reputation and generate opportunities

Learn how to structure brand monitoring, define KPIs, prevent crises, and identify opportunities with social listening and Plusoft Social.

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Balance in automation and humanization in patient care

How to balance automation and humanization in patient care: efficiency gains, reduced queues, and practices to maintain empathy and trust.

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WhatsApp Business: indispensable solution for communication between company and customer

WhatsApp Business improves service and sales with automation, API and Click to WhatsApp. See benefits and how Plusoft (BSP Meta) integrates the solution.

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