Digital Strategy
Articles about digital marketing planning, CRM, journey automation, omnichannel, and indicators to improve acquisition, conversion, and retention.
Articles about digital marketing planning, CRM, journey automation, omnichannel, and indicators to improve acquisition, conversion, and retention.

Discover how to increase productivity by automating controls and providing real-time information for faster and more consistent decisions.

Implement a new process in the company with practical tips: objective, team, communication, and schedule. Reduce rework, standardize routines, and gain efficiency.

Understand what low-code is, how the platforms work, examples of use, and criteria for choosing the right tool and accelerating deliveries.

Understand how low-code processes automate task management, increase traceability, reduce errors, and accelerate deliveries even with a shortage of IT.

Learn to monitor brand mentions, analyze sentiment, prioritize calls, and structure alerts to prevent crises and strengthen online reputation.

Sales Force Automation (SFA) reduces manual tasks, improves the funnel, provides mobility to the team, and strengthens data-driven decisions.

Learn how to structure brand monitoring, define KPIs, prevent crises, and identify opportunities with social listening and Plusoft Social.

How to balance automation and humanization in patient care: efficiency gains, reduced queues, and practices to maintain empathy and trust.

WhatsApp Business improves service and sales with automation, API and Click to WhatsApp. See benefits and how Plusoft (BSP Meta) integrates the solution.