Digital Strategy

Articles about digital marketing planning, CRM, journey automation, omnichannel, and indicators to improve acquisition, conversion, and retention.

3 tools to improve a department's operational efficiency

Discover 3 tools to increase the department's operational efficiency: task management, CRM, and chatbot. See selection and application criteria.

Read full content

3 tools to automate the shopping area and gain productivity

Discover 3 tools to modernize the purchasing area with automation and data: RPA, IoT, and corporate marketplace. See benefits and applications.

Read full content

7 purchasing processes to automate and gain efficiency

Discover 7 purchasing processes that can be automated with workflow and e-procurement: requests, inventory, payments, reports, and integration.

Read full content

Purchase order process: how to optimize and automate

Optimize the purchase order process with standardization, approvals, cost control, and automation. See steps, best practices, and indicators to follow.

Read full content

Process optimization: how to boost results in the company

Learn how to optimize processes, map routines, reduce rework, and monitor indicators to increase operational efficiency and results.

Read full content

Process mapping: what it is and how to do it step by step

Learn what process mapping is, when to apply it, and how to create a complete map with steps, managers, indicators, and improvements to gain efficiency.

Read full content

Accounts payable control: automations to improve the process

Automate the control of accounts payable, reduce errors, gain traceability, and meet deadlines, with automatable processes and LGPD security.

Read full content

Training and Development Indicators: Key Metrics and How to Measure

Learn about the main training and development (T&D) indicators, how to calculate each metric, and how to use the data to improve results and budget.

Read full content

4 reasons to use a financial workflow

Automate routines with a financial workflow: reduce costs, streamline credit analysis, identify customer profiles, and gain visibility of demands.

Read full content