Digital Strategy
Articles about digital marketing planning, CRM, journey automation, omnichannel, and indicators to improve acquisition, conversion, and retention.
Articles about digital marketing planning, CRM, journey automation, omnichannel, and indicators to improve acquisition, conversion, and retention.

See 5 advantages of the chatbot for clinics: scheduling, screening, 24/7 service, reduced queues, and satisfaction survey. Learn how to apply.

Understand which conversations are charged for the WhatsApp Business API, how the 24-hour window works, and see billing examples.

Understand how to reduce costs and increase agility in WhatsApp Business support with FAQs, educational content, chatbot automation, and template management.

Understand what BPO (Business Process Outsourcing) is, how outsourcing works, which areas can be outsourced and 3 advantages for the business.

Service automation reduces rework, standardizes routines, and improves management. See 6 practical benefits and a step by step to implement.

Understand what process workflow is, main benefits and 3 practical applications (administrative, productive and collaborative) to optimize the routine.

Workflow automation reduces time and errors in processes. See 4 features that a software must have: secure cloud, integrations, ready flows, and notifications.

See 4 signs that spreadsheets are no longer up to the routine and understand how workflow technology improves control, integration, security, and access.

Understand the types of workflows (production, administrative, and ad hoc) and the categories (sequential, events, and rules) with practical application examples.