Digital Strategy

Articles about digital marketing planning, CRM, journey automation, omnichannel, and indicators to improve acquisition, conversion, and retention.

5 advantages of using chatbot in medical clinics

See 5 advantages of the chatbot for clinics: scheduling, screening, 24/7 service, reduced queues, and satisfaction survey. Learn how to apply.

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WhatsApp Business API billing model: which conversations are charged and how does the 24-hour window work

Understand which conversations are charged for the WhatsApp Business API, how the 24-hour window works, and see billing examples.

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4 tips for optimizing customer support via WhatsApp Business

Understand how to reduce costs and increase agility in WhatsApp Business support with FAQs, educational content, chatbot automation, and template management.

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What is BPO (Business Process Outsourcing)? Concept, how it works and 3 advantages of outsourcing

Understand what BPO (Business Process Outsourcing) is, how outsourcing works, which areas can be outsourced and 3 advantages for the business.

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Service automation: 6 benefits for companies and how to implement

Service automation reduces rework, standardizes routines, and improves management. See 6 practical benefits and a step by step to implement.

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Process workflow: 3 ways to optimize the work routine

Understand what process workflow is, main benefits and 3 practical applications (administrative, productive and collaborative) to optimize the routine.

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4 essential features in workflow automation software

Workflow automation reduces time and errors in processes. See 4 features that a software must have: secure cloud, integrations, ready flows, and notifications.

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4 signs it's time to replace spreadsheets with workflow

See 4 signs that spreadsheets are no longer up to the routine and understand how workflow technology improves control, integration, security, and access.

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Workflow types: learn about the main categories and when to use each one

Understand the types of workflows (production, administrative, and ad hoc) and the categories (sequential, events, and rules) with practical application examples.

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