We launched a series of innovations in our Plusoft solutions, such as algorithm applications and generative artificial intelligence, to make them even more complete for our clients. Already in effect for 2026, these new features bring more agility and productivity to platform operators, allowing the optimization of processes and the centralization of data.
Check out the main updates of the Plusoft solutions below and stay on top of everything!
1. Official BSP of Meta
Full integration with WhatsApp
Plusoft is a Meta's official BSP (Business Solution Provider), which guarantees privileged and faster access to platform news, more advantageous prices, and complete WhatsApp integration at every stage of the customer relationship journey. Now, with the Official Meta API integrated with our solutions, your company can manage everything from attraction to problem resolution in a single environment, with centralized data and even more accurate control metrics. This integration also strengthens essential security and automation issues, such as:
- Blocking mass mailings to prevent spam and increase security;
- Flow automation to optimize campaigns, calls, and follow-ups.
Why is this important?
WhatsApp is one of the most engaged channels in Brazil, and being an Official Meta BSP brings clear competitive advantages:
- Quick access to Meta news, allowing your company to always be ahead in the strategic use of WhatsApp;
- Best cost-benefit ratio, with more attractive prices compared to the market;
- Complete WhatsApp application at every moment of the customer relationship journey, ensuring effective, personalized and highly measurable interactions
In addition, the Official API allows effective integration with Click to WhatsApp campaigns, ensuring a fluid journey from advertisement to conversation, increasing conversion and engagement. Harness the power of WhatsApp with Plusoft's expertise and transform the relationship with your customers.
2. Generative AI
Plusoft Social
Solution aimed at monitoring, engagement and analysis of interactions on social networks, which allows the real-time monitoring of everything that is being said about the brand, in addition to identifying opportunities for improvement in customer service and relationship management on different channels - all on a single platform.
- Intelligent Knowledge Base: upload relevant documents and materials so that generative AI suggests personalized and quick answers for operators;
- Tagging and emotion analysis: the AI identifies the tone of the messages and classifies feelings (positive, negative, or neutral), assigning tags with a high accuracy rate;
- Suggested answers: based on the knowledge base and the history of interactions, the tool generates drafts of effective responses, expediting service.
Plusoft AI (Chatbot)
Chatbot platform that uses generative artificial intelligence to provide efficient and intelligent virtual service. With the ability to understand natural language, the chatbot can answer questions, solve common problems, redirect complex requests to attendants, and improve the user experience, expanding the availability of support at any time.
- Answers beyond the standard scope: even if the user asks questions outside the mapped flow, the AI will generate appropriate and contextual answers;
- Enriched experience: the chatbot becomes more “intelligent” and able to handle various scenarios, reducing user frustration and increasing overall satisfaction.
Why is this important?
The adoption of Generative AI allows for faster, more assertive and personalized service. This reduces operators' manual workload, increases customer satisfaction, and keeps your brand in a position of continuous innovation.
3. Plusoft Omni CRM
Complete CRM solution, which integrates different service channels on a single platform, ensuring a 360° view of the customer. With Omni, it is possible to manage interactions via telephone, email, chat, WhatsApp, social networks and other means, optimizing communication, strengthening relationships and unifying the history of each contact.
New Automations
Creating custom flows: set up pre-defined rules to automate repetitive tasks, such as:
- Field updates in records;
- Sending personalized notifications to managers;
- Creation of automatic interactions to streamline service steps.
100% customizable: these automations can be adapted to the specific needs of your business, reducing manual errors and optimizing your team's time.
Why is this important?
In addition to increasing efficiency, automation allows you to focus on strategy and customer relationships, instead of worrying about bureaucratic processes.
4. Plusoft MKT Suite
Solution that assists in the management of campaigns and marketing strategies. Through functionalities such as email automation, audience segmentation, and data analysis, companies are able to design more assertive campaigns, monitor results, and adjust strategies on a continuous basis.
Campaigns by Group
- Facilitated management: define user groups to create, edit, or view specific campaigns, ensuring focus and greater organization on projects.
Sales Machine
- Identification of sales GAPs: the algorithm highlights SKUs with lower than expected performance, showing the lost sales value;
- Integration with Recommendation System: identifies the audiences most likely to buy each SKU, combining product retrieval with the best offers for the right audience.
Landing Pages
- Lead capture and management: create LPs within the MKT Suite to collect data via customized forms;
- Automatic classification: leads are organized in the contact base according to the information provided;
- Use cases:
- Surveys and forms for data collection;
- Promotional campaigns (gifts, incentives);
- Cadastral update;
- Event registrations;
- Quizzes and polls;
- Data collection for personalization;
- Downloads of rich materials (e-books and infographics);
- NPS Surveys
Why is this important?
The MKT Suite allows you to consolidate marketing actions in one place, focusing on the strategies that bring greater engagement and results. Landing Pages, in particular, facilitate lead nurturing and campaign personalization.
5. Plusoft Sales Force
Platform that supports commercial teams throughout the sales cycle, from prospecting to closing. The solution organizes and centralizes information about products, customers, and opportunities, facilitating the planning of sales actions and improving team productivity.
New Visions of the Screen
- Calendar view: agenda style, ideal for keeping track of scheduling and due dates clearly;
- Map view: allows the operator to locate, geographically, pending issues and opportunities in the field.
Requests Portal
- Agility in the search for information: opening calls and demands directly in the system, making it easier for customers and sales staff to resolve issues.
Why is this important?
The strategic visualization of activities and the possibility of managing requests in a centralized manner increase the productivity and organization of the sales team.
Discover the Plusoft Ecosystem
All of these new features come to make the Plusoft ecosystem even more complete and intuitive. The integration with Official Meta API — available for the Omni CRM and the MKT Suite — places WhatsApp at the center of the relationship strategy. On the other hand, the evolution of Omni CRM And of Plusoft Social allows intelligent automations and more agile service, while the MKT Suite brings new campaign management features and Landing Pages.
Finally, the Plusoft AI And the Plusoft Sales Force make service and sales operations even more dynamic. By adopting these solutions - and counting on the entire Plusoft ecosystem -, you can optimize processes, personalize campaigns, speed up responses and, above all, significantly improve consumer satisfaction.
Did you like the news and want to know how each of these solutions can make a difference in your business? Let's together revolutionize the way you connect with your customers!
