MARKETING AUTOMATION
Marketing automation to orchestrate intelligent omnichannel journeys
End-to-end journeys, with unified data, real-time events, channel prioritization, and actionable metrics
MARKETING AUTOMATION
End-to-end journeys, with unified data, real-time events, channel prioritization, and actionable metrics
Activate channels with consent governance, unified identity, and frequency control by person, campaign, and journey
Quick messages in the app with segmentation and behavioral triggers.
Conversations and templates integrated into the journey, with opt-in and routing.
Outreach channel for alerts, reminders, and transactional actions.
Dynamic content, automation by events, and reports by campaign.
Audiences and retargeting connected to the CRM ruler and conversions.
Service events fuel journeys, suppressions, and follow-ups.
Rich messages with buttons and status, with engagement tracking.
Plan, execute, and optimize campaigns connecting customer channels, offers, and events, with attribution and actionable reading of performance by journey.
Templates and journey editor to accelerate campaign creation
Event triggers and behavior for timely communication
A/B and KPI optimization (open, click, convert, and revenue)
Measurement by working day with result and efficiency indicators
Plan flows that accompany the customer at every stage, from first contact to repurchase, combining data, business rules, and cross-channel orchestration
Follow the evolution of your consumers' engagement according to each moment and each channel
Plusoft Intelligence
Our generative Artificial Intelligence with Machine Learning acts as a multichannel orchestrator to create segmentations, screening, and prioritization, connecting transactional data, business rules, and knowledge base for applying consistent responses with scalability.
Business rules for routing and prioritization, with optimization of offers.
APIs and connectors integrate ERP and channels, unifying the context of interactions and purchases.
Propensity, retention, and CLV scoring, with clustering and recommendation for conversion.
Copilot with NLP, summary, suggestion of answers and integrated knowledge base.
Connect Marketing Automation to Plusoft solutions to centralize journey data and trigger experiences across channels and operations
SALES automation
CHATBOT
SOCIAL MONITORING
WHATSAPP BROKER
CUSTOMER SERVICE
performance agency
A complete suite that transforms CRM into a revenue engine: planning, omnichannel activation, and measurement that prove the value of each action.
ROI per journey: dashboards by stage, cohorts, and impact by channel.
Personalization by event: offers and content based on behavior and attributes
Channel orchestration: channel priority, fallback, windows, and frequency per person
Integration and security: API-first, SSO, audit trails, and access controls
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