At Plusoft, AI has been present for over ten years. In 2014, we began our journey to build an artificial intelligence platform, through the acquisition of Virtual Interactions, a company specialized in AI and chatbots. From there, we began to implement conversational systems with a proprietary NPL.
Since then, a lot has changed and evolved at a speed never seen before - and so have we. With a technical and practical approach, we use generative AI, supervised Machine Learning, proprietary NLP, and statistical and predictive models to transform data into decisions and processes at scale.
Practical applications of generative AI in Plusoft Solutions
Throughout this article, you will explore how each of Plusoft's solutions — OMNI CRM, Plusoft Social, Plusoft AI (Chatbot), MKT Suite and Sales Force — incorporates intelligence and performance, in addition to delivering real gains in productivity, predictability, and efficiency.
Next, discover how Plusoft's OMNI CRM, Plusoft Social, Plusoft AI, MKT Suite, and Sales Force solutions operate in practice with the application of generative AI, delivering automation, predictive analysis, and scalability with control.
OMNI CRM: AI as a service co-pilot
Our CRM solution, the Plusoft OMNI CRM, applies AI to the entire service journey, including:
- Smart emails: generative AI summarizes messages received and suggests contextualized answers, respecting the tone and history of the relationship. This streamlines service and improves communication consistency;
- Chat with AI: the platform moderates conversations in real time and provides the attendant with suggestions for answers based on sentiment and context. The system identifies emotions such as frustration, urgency, or satisfaction, and adapts the tone of the response;
- Knowledge-based assistant: an integrated semantic engine consults documents and histories to suggest relevant content, optimizing operator time and increasing the accuracy of answers.
The result of all this is a standardization of language, a reduction in idle time, and a huge leap in operational efficiency.
Plusoft Social: intelligence applied to brand reputation
O Plusoft Social integrates a robust combination of Generative AI and Supervised Machine Learning:
- Automatic conversation summary: threads and public interactions are automatically synthesized, making it easier to triage and prioritize complex cases;
- Smart tagging: AI automatically assigns tags based on themes and feelings, with a learning curve of up to 90 days. Customization by business rules guarantees adaptability to the brand's vocabulary;
- Emotional classification: AI classifies messages as joyful, frustrated, or aggressive, allowing for more empathetic and scalable responses;
- Automatic or suggested response: the platform suggests or sends answers based on an integrated knowledge base, considering the tone and context of the conversation.
This level of intelligent automation helps companies maintain reputation, response speed, and consistency at scale.
Plusoft AI (Chatbot): service that understands, learns and evolves
O Plusoft AI It's our proprietary chatbot with generative AI and NLP, configured to operate as a 24/7 virtual attendant:
- Natural Language Processing (NLP): understands the intention behind the questions, even when written imprecisely or informally;
- Conversation tagging: classifies and records themes, emotions, and contexts addressed in the dialogue;
- Justification of response: explains why a particular answer was suggested, increasing the reliability of the interaction;
- Answer 999: when it doesn't understand, the AI asks for a polite reformulation;
- Integration with systems: consult ERPs and CRMs to provide data to the customer and perform tasks within the chat itself;
- Learning with Machine Learning: accuracy of at least 60% at the beginning, reaching above 80% after the first 90 days.
This hybrid approach — technical and humanized — allows for scalable, contextualized conversations with a high resolution index.
MKT Suite: AI that understands the consumer and takes action at the right time
The MKT Suite is Plusoft's marketing intelligence base. Our martech solution combines:
- CRM Intelligence: predictive models that calculate propensity to repurchase, downtime, CLV, multichannel, and loyalty trend. This system uses supervised algorithms such as logistic and linear regression;
- Dynamic segmentations: profiles such as Faithful, Sporadic, Experiencer and Potential are automatically identified and activated for mailings and digital showcases;
- Recommendation System: suggests products with greater compatibility with the customer profile, based on previous behavior and ticket similarity.
Still within the MKT Suite platform, we also have the Sales Machine, an algorithm system that applies:
- Basket Analysis with the priority algorithm, identifying offers combined with high conversion;
- Price elasticity: models adjust the ideal price per segment to maximize margin and turnover;
- Time series and revenue forecast (Gap Forecast): identifies seasonality, trends, and billing gaps;
- Optimal discount rule: automatically defines the best discount per customer profile.
This structure empowers the marketing and commercial team with actions truly based on data science - and not just on “feeling” or current needs.
Sales Force: AI for the field team to act more intelligently
The solution of Sales Force was developed for external teams and applies AI to critical tasks, such as:
- Intelligent document reading: simplified submission of orders, contracts, receipts or other documents and photos with automatic interpretation of data and intelligent filling of forms, registrations and forms;
- Automated routing: optimized definition of visit routes using intelligent algorithms, considering location, priorities, and available resources of the team;
- Smart registration: with the use of intelligence in the registration process, the time with manual registration tasks is reduced, and it brings greater fluidity to the entire process of refunds, validations, requests in general or registration updates;
- Strategic field operation: reduction of idle time, prevention of rework and guarantee of more efficiency and assertiveness in the external commercial operation.
The solution reduces idle time, avoids rework, and guarantees a more strategic commercial operation in the field.
Combined and measurable benefits
Plusoft solutions operating with AI provide real benefits for platform operators, such as:
- Operational efficiency: reduction of repetitive manual tasks, with the team focusing on strategic activities;
- Data-driven decision-making: algorithms provide insights based on histories, behaviors, and market indicators;
- Better internal response experience: whether by chatbot or internal assistant, teams receive support in real time, based on what works;
- Governance and standardization: reduction of communication noise and consistency between channels and operators;
- Continuous innovation: by using AI as infrastructure, Plusoft accelerates the product evolution cycle and remains at the technological forefront.
Operational, tropical and business-applicable AI
Plusoft applies generative AI, NLP, and algorithms in an applied, measurable and integrated way. Each solution delivers intelligence where it truly creates value — and each customer operates with a framework prepared to learn, adapt, and scale. If your company seeks to transform data into decisions, service into strategy, and marketing into prediction, the conversation starts here.
Talk to the Plusoft sales team — the intelligence you are looking for may already be in the data you already have.
