Everything about the South Summit Madrid 2025: success stories presented at the event, data on the adoption of AI in Brazil and practical implications for operation, marketing and governance.
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Understand how generative AI is already being applied to operations, service, fraud prevention, and content generation, especially successful cases in production. Check out data from Brazil on recurrent use, perceived impact on productivity, and the change in search behavior after the adoption of AI.
Data regarding the periodic use of generative AI and how this is connected to perceived productivity gains.
An example of scalability, MAPFRE presented a success story in more than ten countries, including an internal agent trained with more than 10,000 documents, call center support, and validation automations.
The dispute involves presence in AI responses (AI Overview, ChatGPT, Gemini, Copilot, and more), requiring deep, structured and factual content, in addition to measurement adapted to “zero click” scenarios.
Auditable usage guidelines, transparency, and data protection are gaining weight - even in Brazil, where there are enormous concerns about privacy and security.
Complete guide with the main highlights of SXSW 2025, covering topics such as applied generative AI, autonomous agents, ethics and privacy debates, innovation, and emerging trends.
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Everything you need to know about the biggest global retail event: forecasts for 2025, trends in detail, industry challenges, and practical insights for the Brazilian context.
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Specialized curatorship of the tech ecosystem
Applied knowledge, not just conceptual
Institutional and long-term vision
Proven experience with large operations
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