NRF 2025 Complete Guide

Everything you need to know about the biggest global retail event: forecasts for 2025, trends in detail, industry challenges, and practical insights for the Brazilian context.

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What will you learn

You will navigate through a structured overview of NRF 2025, starting with the main forecasts for retail in 2025, going through the most relevant trends, reaching the challenges of the retail sector and closing with practical insights applicable to the Brazilian market.

AI and Operational Automation

How AI enters processes such as demand forecasting, inventory management, and scenario simulation with “digital twins”, accelerating decisions and execution in retail.

Live Shopping and Social Commerce

What changes when entertainment and buying come together: live streams with real-time sales and an integrated journey on social networks, with gains in engagement and conversion.

Customer Experience and Hyperpersonalization

Why personalization became a requirement: use of real-time data for recommendations, dynamic pricing, and tailored offers, with a consistent omnichannel journey between physical and digital.

Cashless Payments, Privacy and Security

The evolution of payments is accompanied by reinforcement in biometric authentication, cryptography and fraud detection in real time, in addition to greater requirements for privacy and transparency in the use of data.

Why download materials from Plusoft

Specialized curatorship of the tech ecosystem

Applied knowledge, not just conceptual

Institutional and long-term vision

Proven experience with large operations

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Telecom & Media

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NRF 2025 Complete Guide