Articles about Data Management

Solutions

Plusoft Solutions

Customer Service

Marketing Automation

CUSTOMER SERVICE

360° view of the customer applied to the operation

Unified history, intelligent routing, and omnichannel automation to increase resolution, conversion, and retention

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MARKETING AUTOMATION

Marketing automation to orchestrate intelligent omnichannel journeys

End-to-end journeys, with unified data, real-time events, channel prioritization, and actionable metrics

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SALES automation

Sales force management to increase conversion in the field

Sales force automation with lead control, routing, history synchronization, and dashboards to increase conversion per visit

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CHATBOT

Conversational assistant with AI that operates 24/7

Multichannel chatbot with NLP, AI application, intelligent screening, and CRM integration to reduce cost and increase customer satisfaction

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SOCIAL MONITORING

Network monitoring to protect reputation and accelerate response

Social Listening, monitoring and BI with more than 14 integrated channels, application of AI for categorization and alert for crisis management

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WHATSAPP BROKER

WhatsApp Business with Official Meta API and expertise

Broker with Official Meta API, templates approved for use and automation with chatbot to serve, sell, and notify with governance and scale

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performance agency

CRM that makes a difference: real impact on retention and revenue

Hyperpersonalized journeys, activation of relationship rules and measurement with Cultura Test & Learn

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Segments

Market Segments

Insurance & Social Security

Services

Telecom & Media

Retail

consumer goods

Sales growth and relationship for the Consumer Goods sector

Data intelligence, AI, and automation for personalizing journeys and increasing value in the consumer lifecycle

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education

Recruitment, permanence, and student experience on a scale

Service and billing automation, with acquisition and permanence based on omnichannel CRM and WhatsApp with AI

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Pharmaceutical

Data-driven execution and engagement for the Pharmaceutical Industry

Engagement, execution, and scalability with CRM and messaging, 24/7 AI, and Social Monitoring for reputation

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financial

Efficiency and compliance in servicing the Financial Sector

Transactional billing and service on WhatsApp with governance and AI, lifecycle CRM, and recovery with compliance

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healthcare

Patient Experience and Operational Efficiency for Health Organizations

Screening, confirmations, and reminders on WhatsApp, with self-service AI and service with governance and privacy

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insurance & social security

Journey with agility, governance and trust for Insurance & Social Security

Compliance billing and retention rules and negotiations on WhatsApp with 24/7 AI and omnichannel CRM

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services

Service operation with SLA, productivity, and retention

Screening automation with AI and operation with trackable SLA in WhatsApp and CRM

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Telecom & Media

Scalable service and base growth for Telecom & Media

Retention, Social Intelligence, and high-volume service journeys on WhatsApp with governance and AI

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retail

Conversion, recurrence, and fluid experience for Retail

Cart recovery, offers by store and post-purchase on WhatsApp, with geointelligence and automation

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Data Management

Articles about CRM integration, governance and quality, LGPD, metrics, and architecture for personalization and operational efficiency in omnichannel.

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Analyzing member loyalty through data

Data Management

Sales Automation

See how agro cooperatives can measure member loyalty with harvest data, purchases, visits, and production to improve forecasting and retention.

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The future of service in the Utilities sector: how to overcome the main challenges

Data Management

Chatbot

Service in Utilities: how to deal with high volume, multiple channels and crises with unified CRM, social monitoring and chatbot with generative AI.

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Data Management

Analyzing member loyalty through data

The future of service in the Utilities sector: how to overcome the main challenges

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